Academics

College of Liberal Arts

Introduction

The Department of Media and Communication deals with communication. Communication is the act of giving and receiving messages, and therefore, it is a social phenomenon that plays the most pivotal role in the information society of today.

Examples of communication that we experience on a daily basis occur between the media and user, including the broadcaster and viewer, newspaper and reader, internet and user, advertiser and consumer, language and language user, etc. In general, communication is not only a very complex social phenomenon, but ranges vastly as well, and therefore it is categorized into various sub-fields. Thus, this major is sub-divided into four programs such as the Communication and Speech Program, Advertising and PR Program, Video and Broadcast Program, and the Information and New Media Program.

The common goal for each program is to train students in the basic principles of the respective communication phenomenon and then to foster experts in their fields who can utilize these basic principles in everyday life.

Facilities

High-tech Lab, Computer Lab
(1) Video Production Lab

It is equipped with a studio and digital broadcasting equipment for video production practice, and the latest computer equipment and programs help student actively participate in producing videos.

(2) Computer Lab

The computer lab is fitted with recent computer hardware and software development and it supports various computer work and use for students.

(3) Darkroom

Dark room for printing black and white photos and a space for small group meetings to discuss ideas on photo shoots

Distinguished curriculum:

The Department of Media and Communication is sub-divided into majors in communication and speech, advertising and PR, video and broadcasting, and New Media, and therefore, students can strategically delve into their majors. After completing general education courses as freshmen, students can choose a major from the four so that they can concentrate on becoming experts in their major tracks. Each sub-major are composed of classes that combine both theories and practices in order to give students academic knowledge and they are creatively designed so that students can apply the actual technical abilities at work. There are separate professors in charge of each major and they are connected to academic society activities, while they also consult individual consulting for career paths of students.

Job Fields

Speech, Communication

After graduating, students can work in the PR and marketing field, communication and speech consulting field, become presenters that make presentations in various communication situations, or become negotiators. Furthermore, because communication and speech abilities and skills become more and more in demand in the information society, there will be more opportunities as the information society continues to develop.

Newspaper, Broadcast

Students can find employment as newspaper reporters, broadcaster directors, writers, anchormen, or become a writer for specialized magazines depending on the student's likings.

Advertisement, PR

Advertisement: Advertisement company (AE, Copywriter), Political Advertisement company (Planning)
PR Fields: Corporate PR(Company newsletter writer, PR, event, news analysis, event chief, etc)
PR for public corporations and government organizations, PR companies, planning at event companies

Investigation Fields

Sociology investigation analyst at marketing or sociology investigation analysis companies New Media: Online journalist, information searcher, e-mail marketing company, multimedia contents planning, webmaster, cyber politics consultant, game marketing communication companies, E-Learning business experts, internet event planning company, Chief Information Officer

Video

Journalist for photo journalism, movie planning, production or director

Faculty

sorted by the position and Korean name

Curriculum

Department Of Media And Communication
  • 1-1,2
    CurriculumThis table demonstrates the curriculum accroding to academic year.
    1- 1
    COMMUNICATION AND CONTEMPORARY SOCIETY
    A critical overview of the role of media in contemporary society. The media include newspapers, magazines, films, radio, TV, internet etc. The course provides an introduction to such issues as problems of media industry, media organization, media economics, media politics, media regulation, public and civic media, public interest and media ethics; impact of media on individuals; media and gender; media issues in the cyberworld.
    1- 1
    READING AND DISCUSSION
    This class aims to make students realize the joy of readings as well as understand the deep structure of their own lives by reading and criticizing literatures such as poems and novels. Further, this class attempts to have students learn the wisdom and courage with which they will perform the true value of their own lives.
    1- 1
    SEMINAR FOR ACADEMIC LIFE
    1. Summary of the course This course is to assist university freshmen in CRM designing to adapt university life well through the instruction and counselling of supervising professor. (This course is composed of self analysis, personality type test, career research, instruction for the success of university life, career plan and direction setting, CRM designing method and CRM designing. The course should be teaching in classes of the students by supervising professor.) 2. Course objectives This course is to motivate the students before the mid term exam and provide students with self analysis, personality type test (MBTI or TCI) and career research (YAT test). Also, this course shall has a plan to instruct the students to enhance the efficiency of university life through career and time management. In addition, this course is to make a chance for the students to have practical assistance to university life by providing study method, report designing strategy and the information on academic system and various kinds of internal programs of the university. After the mid term exam, the students will be instructed to set the direction of career designing through continuous counselling of supervising professor and the students will be able to establish CRM designing and execution plan.
    1- 1
    SOFTWARE AND AI
    Software and AI (Artificial Intelligence) course aims to educate the basic concepts of software and computational thinking to use them in various applications. It allows students of various majors to experience the core technologies of the 4th industrial revolution, such as big data, machine learning, and AI. It also introduces various applications of AI so that students can easily apply these technologies to their field of study. This course classifies the lecture types into three categories, and adjust the lecture difficulty according to the student's academic ability.
    1- 2
    BIG DATA & INTELLIGENT INFORMATION SOCIETY
    This course provides a convergence perspective on the emergence of intelligent information society. Big data are increasingly important in the development of the field of artificial intelligence. Thus, students are expected to learn the use and role of big data in various contexts including public policy. The class highlights key trends in academy as well as industry. The course is designed to cover important subjects, for example, information visualization and smart factory. Finally, social inequality and digital divide are discussed in detail.
    1- 2
    SOCIAL CONTRIBUTION AND SERVICE
    This course is to cultivate community sense as members of society and the global village for students in order to develop the basic knowledge required as global citizens. Especially, this course is to foster the spirit of cooperation, sharing, service, and creativity and study the social contribution and leadership to solving the challenges the global community faces. As a liberal arts course, it is centered to nurture a leader having the global capability to contribute to community development through learning the knowledge and the case on the value & logic of social responsibility focused on environmental preservation, social contribution, and good governance(ESG). This course aims to foster a generous mind, learn knowledge and technology and build the capacity to contribute to building a society towards a safer and happier world through the study of theory and practice.
    1- 2
    INTRODUCTION TO COMMUNICATION
    This course introduces the basic concepts and theories of communication and helps students to understand the communication as science.
  • 2-1,2
    CurriculumThis table demonstrates the curriculum accroding to academic year.
    2- 1
    INTRODUCTION TO THE INTERNET
    The purpose of this course is to investigate social aspects of new media made possible by developments in computerization and digitalization. A particular focus of the course is placed on the roles of the Internet among other digital technologies.
    2- 1
    MEDIA AND PR
    The purpose of the course is to introduce the students to major theoretical concepts, disciplines and techniques that empower the modern PR profession. The readings, lectures, discussions, guest speakers, and assignments will focus on the following key areasof PR strategy: Reputation management, Events and marketing PR, Media relations, Corporate communications. Students will apply the course principles and practices to benefit any chosen field, whether in business or elsewhere.
    2- 1
    MEDIA AND TECHNOLOGY
    This course addresses concepts and principles of broadcasting, cable television and DBS(direct broadcast satellite).
    2- 1
    MEDIA REPORTING AND WRITING
    The lecture aims to improve students' writing and speaking skills needed to produce various media content in the contemporary society. Students will learn and practice writing skills and speaking skills to produce content in the various fields including journalism, advertising, PR and social media.
    2- 1
    RESEARCH METHODS IN COMMUNICATION
    This course class covers how to do research Basically, this course teaches how to make measures, how to evaluate them, and how to collect data.
    2- 1
    VISUAL COMMUNICATION
    This course deals with social impacts of visual communication.
    2- 2
    CAREER DESIGN
    1. Summary of the course This course is to let the students to set the career goal at the early stage of university life through systematic and continuous counselling and instruction on CRM achievement and change of career designed by the students after the admission to the university. This course is to let the students attain career management method and edit, complement and confirm the CRM in a systematic manner by self analysis and analysis of employment competence while the course is being taught. Also, this course is to utilize video lecture as the secondary teaching material to let the students have competency in employment. 2. Course objectives This course is to assist to the enrolled students in designing their own employment plan for themselves by the education of drafting application materials for employment (resume, statement of purpose and application forms), communication skills and presentation skills. Furthermore, the course ultimate goal of guiding the students to systematically design (manage) CRM at each grade of the university with the counselling by the supervising professor until the time of graduation.
    2- 2
    ADVERTISING PLANNING
    This course introduces the principles and strategies of advertising planning.
    2- 2
    COMMUNICATION AND HUMAN RELATIONSHIPS
    This course focuses on relational skills considered as one of the most important abilities in contempory society. Nowadays, it is emphasized to maintain and develop interpersonal relationships, manage conflicts, and maximize teamwork through positive human relationships. This class aims to teach strategic relational skills in face-to-face situations as well as in mediated communication such as SNS.
    2- 2
    DIGITAL STORYTELLING
    We learn the way of digital storytelling which gives deep dimention and vivid color to characters, situations and experiences by weaving images, music, narrative and voice together.
    2- 2
    FILM STUDIES
    History and sociocultural effects of film
    2- 2
    FUNDAMENTALS OF MEDIA EFFECTS
    This course focuses on major social effects of mass media on audience behavior. It also covers media strategies producing attitude change, interrelationships between mais media and interpersonal communication.
    2- 2
    ONLINE AND MOBILE JOURNALISM:THEORY AND PRACTICE
    This course investigates a wide range of online journalism theories to understand the use and effect of computer-assisted(or mediated) reporting. Further this course enables students to understand various types of new journalism practices from the perspective of the user (or journalist). This course is designed to provide students with an opportunity to understand how a cutting-edge technology works in the context of a news-making.
    2- 2
    STATISTICAL METHODS IN COMMUNICATION
    This course teaches students how to statistically analyze quantitative data. In this course, descriptive statistics such as central tendencies, dispersions, and praphs as well as basic inferential statistics such as x2-test, t-test, ANOVAs, regressions, and correlations will he dealt with.
  • 3-1,2
    CurriculumThis table demonstrates the curriculum accroding to academic year.
    3- 1
    ADVERTISING CREATIVE
    In this course actual production of advertising will be performed on the basis of principles, theories and strategies of advertising taught in other classes.
    3- 1
    HUMAN-COMPUTER INTERACTION & INFOGRAPHICS
    This course provides human communication perspectives on the conceptualization and practices of big data-driven infographics. Apart from art design and engineering approaches, the importance of Human-Computer Interaction (HCI) in infographics field has recently increased. The purpose of this class lies in understanding information visualization from media/communication/content sciences and empowering students in their skills in related areas.
    3- 1
    MEDIA ECONOMICS
    This course focuses on economic aspects of media industries and introduces basic economic concepts and principles of media markets and consumers.
    3- 1
    PERSUASIVE COMMUNICATION
    This course introduces the basic theories of persuasion and advertising.
    3- 1
    PRACTICE IN PHOTOJOURNALISM
    Introduction to photographic techniques with emphasis on structure, law, and ethics of photojournalism.
    3- 1
    PRE-PRODUCTION OF VIDEO
    Practical approach to the planning stage where the video makers map out the course of action including the message, the script and the shooting schedule, before the actual production begins.
    3- 1
    THEORIES OF COMMUNICATION
    This course discusses communication phenomena which are basics of the science of media and communication.
    3- 2
    ADVERTISING RESEARCH
    This course introduces basic concepts and measures of advertising effects.
    3- 2
    COMMUNICATION FIELD WORK
    Thi s field work, which is conducted as part of industry-academy cooperative education, aims to cultivate students' ability to adapt to the field of work and field application ability of major theory. During the vacation, students who have completed their ma]or courses will be trained in various fields such as companies, research institutes etc. The contents of the field work are evaluated under the supervision of the laboratory company, and the professor regularly visits the field and supervises the project so that the field work can be easily achieved. This field work process is expected to provide students with a vivid understanding of the field and opportunities for employment .
    3- 2
    CYBER COMMUNICATION AND NETWORK ANALYSIS
    This course is designed to help students increase their basic and advanced understanding of cyber-communication in an information society. While this course will provide students with a conceptual framework about a wide range of theories and methods in cyber-communication research. social network analysis will be a particular focus. Also special attention is placed on organization communication via the use of mew information technologies such as the Internet.
    3- 2
    GLOBAL COMMUNICATION
    This course introduces and overviews all the important social, economic and political issues connected to international communication. It brings together the key theoretical and empirical work in this field.
    3- 2
    MEDIA CREATOR CAPSTONE DESIGN(1)
    This course aims to develop students' ability to produce media contents using techniques of media planning and production. This class is intended for 3rd year students who have taken major courses. Students plan and produce media contents based on knowledge in the humanities and social sciences. They will produce multimedia contents that can solve community problems. Students will develop the ability to discover. diagnose and solve community problems by combining their academic knowledge and their field experience.
    3- 2
    PRACTICE IN VIDEO PRODUCTION
    Students practice operating visual media materials for production of video.
    3- 2
    PUBLIC SPEECH
    This course deals with public speech. After the principle of speech are taught to students, students will practice public speech. As a result, students will improve their public speech skill.
    3- 2
    STORYTELLING AND STORYSHOWING
    The purpose of the course is to introduce the students to major theoretical concepts, disciplines and techniques that empower the modern storytelling profession. The readings, lectures, discussions, guest speakers, and assignments will focus on the followingkey areas of storytelling strategy: Emotional responses, Empathy, Narrative engagement, Interaction. Students should be able to understand a wide range of concepts related to storytelling and will apply the course principles and practices to benefit any chosenfield, whether in business or elsewhere.
  • 4-1,2
    CurriculumThis table demonstrates the curriculum accroding to academic year.
    4- 1
    COMMUNICATION FIELD WORK
    Thi s field work, which is conducted as part of industry-academy cooperative education, aims to cultivate students' ability to adapt to the field of work and field application ability of major theory. During the vacation, students who have completed their ma]or courses will be trained in various fields such as companies, research institutes etc. The contents of the field work are evaluated under the supervision of the laboratory company, and the professor regularly visits the field and supervises the project so that the field work can be easily achieved. This field work process is expected to provide students with a vivid understanding of the field and opportunities for employment .
    4- 1
    CRISIS COMMUNICATION IN THE DIGITAL AGE
    This course focuses on crisis communication and management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective. The objectives of the course are 1) to understand the theories of crisis communication; 2) to critically analyze crisis communication case studies; 3) to competently utilize crisis communication and management strategies and tactics for detection, prevention, preparation, containment, and recovery; 4) to be able to create a crisis communication plan; and 5) 5o be able to transfer learned crisis communication and management skills to a real world context.
    4- 1
    MEDIA CREATOR CAPSTONE DESIGN(2)
    This course aims to develop students' ability to produce media contents using techniques of media planning and production. This class is intended for 4th year students who have taken major courses. Students plan and produce media contents based on knowledge in the humanities and social sciences. They will produce multimedia contents that can solve community problems. Students will develop the ability to discover, diagnose and solve community problems by combining their academic knowledge and their field experience.
    4- 1
    UNDERSTANDING THE SUPER-CONNECTED SOCIETY
    This class brings together insights about digital technology and society from the many literatures in communication, sociology, psychology, media and technology studies. It provides a groundbreaking analysis of contemporary social life as it is influenced by the internet, social media, and mobile devices. Every week, it explores topics such as how digital technology helped to shape the modern information age; information sharing and surveillance; digital socialization and development of the self; digital inequalities; global impacts; and the impact of the internet and digital media across social institutions. this course’s clear non-technical discussions and interdisciplinary synthesis make it one of the essential courses in all departments that esamine how social life is affected when information and communication technology enter the picture.
    4- 1
    WEBOMETRICS BIG DATA AND QUANTITATIVE INFORMATION SCIENCE
    This class is concerned with measuring various aspects of the world wide web; website contents, online features, visual clips, hyperlinks, search engines, portals, online communities, social networking services. This class is intended for social science students with academic interests that are online news, political communication, social networks, consumer culture, and/or linguistic change.
    4- 2
    HEALTH COMMUNICATION STRATEGY
    As a health communication strategy, Entertainment-Education (E-E; also edutainment or educational entertainment) is a form of entertainment designed to educate as well as to amuse. E-E typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. This course focuses on the history and theory of E-E as a health communication strategy, and on the research-based findings about this strategy and its effects.
    4- 2
    MEDIA CULTURE AND CRITICISM
    Critical approach to the media culture and practice in media criticism.
    4- 2
    MEDIA LAW AND POLICY
    This course deals with laws and public policy issues related to broadcasting, cable television industries.
    4- 2
    ONLINE TO OFFLINE MEDIA STRATEGY
    Digital media have played important role in the diffusion of e-commerce. In an era of the fourth industrial revolution, online and offline activities have been rapidly integrated into various dimensions of business transaction processes. This is often called O2O (Online-to-Offline) phenomenon. In this regard, this course pays attention to the use and role of websites, social media, and mobile applications. To enhance the understanding of O2O, this course includes both strategy planning exercise and methodological procedure. Further, students are expected to learn the O2O communication practices using several cases.
    4- 2
    TRIPLE-HELIX INNOVATION COMMUNICATION
    In this course, students learn the theory and methodology of Triple Helix, the sociological foundation of industry-academic cooperation. This course will give a lecture on the examples of innovation communication theory to reduce a miss-match between university and industry. Furthermore, it will lecture on open innovation and communication in response to the new era of digital transformations, such as social media, big data and artificial intelligence, which are core technologies of the Fourth Industrial Revolution.

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